Consolidating five websites into one trusted front door.
DN Colleges Group's digital estate spans five major websites and multiple campaign microsites. Consolidating that into one unified, maintainable experience is a content, accessibility, SEO and governance challenge — not just a technical one. Here's how DebAkint would approach it.
Crawl → Audit → Classify → Migrate → Monitor.
Each step has clear human ownership. AI-assisted tools accelerate the work; DN Colleges Group approves every content decision.
- 01
Crawl
Structured crawling across don.ac.uk, northlindsey.ac.uk, ucdon.ac.uk, ucnl.ac.uk, humberenergy.co.uk and active campaign microsites — capturing pages, metadata, documents, internal/outbound links, redirects, media and existing schema.
AI-assisted: page discovery, sitemap reconciliation, metadata extraction.
- 02
Audit
Review every page for content quality, duplication, accessibility issues, SEO value, page age, ownership and user relevance. Outputs a single inventory the Group can sign off against.
AI-assisted: readability scoring, accessibility flags, broken-link detection, draft ownership suggestions.
- 03
Classify
Each page is classified as migrate, merge, rewrite, retire or redirect — with rationale, owner and priority. Decisions are reviewed by DN Colleges Group content owners before action.
AI-assisted: similarity detection, duplicate clustering, suggested classifications.
- 04
Map
Map current URLs to the proposed new information architecture and content model — campuses, courses, audiences, support, employers, events. Preserves SEO equity through carefully designed redirects.
AI-assisted: URL-to-IA matching, redirect map generation, anchor-link reconciliation.
- 05
Prepare
Prepare metadata, redirects, page templates, content types, image alt text, schema markup and migration batches. Build the CMS scaffolding the editorial team will work in.
AI-assisted: metadata drafting, alt-text suggestions, schema templates — all human-reviewed.
- 06
Review
Human review and DN Colleges Group content-owner approval before any final migration. Subject-matter experts validate course content, fees, entry requirements and campus-specific detail.
AI-assisted: change summaries, diff visualisations, sign-off workflow.
- 07
Migrate
Migrate approved content into the new CMS / content structure in batches — campus by campus, section by section — with rollback points and clear ownership at every step.
AI-assisted: batch transformation, content-type mapping, image optimisation.
- 08
QA
Check redirects, metadata, accessibility, links, formatting, search visibility and content completeness against the audit baseline. Nothing goes live until it passes QA.
AI-assisted: regression checks for broken links, missing alt text, malformed schema, duplicate H1s.
- 09
Launch
Phased launch with DN Colleges Group sign-off at each gate. Communications plan for students, staff, parents and employers. Old URLs redirect cleanly to the new structure.
AI-assisted: launch checklist tracking, redirect validation.
- 10
Monitor
Monitor analytics, broken links, accessibility issues, search performance and user feedback after launch — with a clear remediation cycle and a named DN Colleges Group lead.
AI-assisted: anomaly detection, weekly health digests, accessibility-regression alerts.
AI helps with the heavy lifting. People keep the judgement.
AI-assisted tools can accelerate crawling, duplicate detection, content classification, metadata preparation and migration QA. Final content decisions remain subject to human review and DN Colleges Group approval at every stage.
One Group identity. Flexible campus expression. A safe path to get there.
This migration approach sits alongside the design system concept and the optional content governance toolkit to give DN Colleges Group a maintainable, unified digital front door — without erasing any campus identity along the way.